The Tavares de Melo Group holds a 25% participation in Ello Distribuidora de Combustíveis S.A.. The mark is present in the Northeastern region of the States of Minas Gerais, Rio de Janeiro, Goiás and Tocantins, planning to expand to other States in the Southeastern and Western Region. It supplies fuel to more that 160 stations under the Ello mark.

The distributor acquires alcohol from several distilleries in the area, and gasoline and diesel oil from Petrobrás. Reselling guarantees the quality of the final product ariving to the comsumer. For three consecutive years Ello was granted the Brazil Quality Award by the International Quality Service, granted to several outstanding companies in several segments, as appointed by researches on clinet satisfaction.